Sony KDL-52XBR7 Specifications
Display: 52″ TFT LCD
Aspect Ratio: 16:9
Pixel Format: 1920 x 1080
Frequency: 240Hz Motionflow
Contrast Ratio: 80,000:1 (dynamic)
Video Processing: BRAVIA Engine 2
Connectivity: DLNA, HDMI (4), Component (2), VGA, Ethernet
Availability: December 2008

Update 2008.12.10 11:53AM PST: Crave just posted up a review of Sony’s KDL-52XBR7, which is the first LCD TV with 240Hz stating that it “scored higher [...]

Sony KDL-40ZX1 Specifications
Display: 40″ TFT LCD with white LED Backlight
Aspect Ratio: 16:9
Pixel Format: 1920 x 1080
Contrast Ratio: 3000:1
Viewing Angle: 178/178
Frequency: 120Hz MotionFlow
Color Gamut: x.v.Color
Video Processing: BRAVIA Engine 2
Connectivity: HDMI (1 on main unit, 3 in external box), Composite (2), S-Video (1), VGA (1), Ethernet, USB, Component, Wireless
Power Consumption: 195W (operational), 0.3W (standby)
Dimensions: 986 x [...]

Sony KDL-40E4000 Specifications
Display: 40″ 10-bit TFT LCD with WCG-CCFL
Aspect Ratio: 16:9
Pixel Format: 1920 x 1080
Contrast: 33,000:1 (dynamic)
Color Gamut: x.v.Color
Viewing Angle: 178/178
Video Processing: BRAVIA Engine 2
Tuner: ATSC and NTSC Built-In
Connectivity: HDMI (3, 1080/24p support), VGA, SCART (2)
Dimensions:
100.6 x 69.5 x 28.3cm (with stand)
100.6 x 64.5 x 11.4cm (without stand)
Power Consumption: 176W (operational), 0.19W (standby)

Sony’s KDL-40E4000 is [...]

Sony BRAVIA S4000 Specifications
Display: 40″ TFT LCD
Pixel Format: 1920 x 1080
Contrast Ratio: 33,000:1 (dynamic)
Video Processing: BRAVIA Engine 2
Connectivity: HDMI (3, 1080/24p support), BRAVIA Sync
Power Consumption: 0.19W (standby)
Other: Ambient light sensor

On June 16, 2008, Sony announced its BRAVIA S4000 line of LCD TVs sporting Sony’s ‘draw the LINE’ design concept that sports a simple pared-down design. [...]