by Jin Kim
One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said, “Give me $200,000 and 20 devices, and I’m your brand ambassador,” basically. And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, “This kid is a fad. He’s not going to last.” I said at the meeting: “This kid might outlive RIM.” Everyone laughed.
According to Forbes, Justin Bieber’s earnings is US$58 million as of June 2013. After weeding through all the financial mumbo jumbo it seems Blackberry on the other hand lost almost $1 billion according to Business Insider. Two of the reasons why BlackBerry is doing so poorly are: iPhones and Android smartphones. On a related note, I wonder what would happen if you add a Blackberry-like keyboard to the iPhone?