The Rise and Fall of Blackberry: An Oral History


via John Gruber. Senior business development manager at RIM from 2001 to 2011 Vincent Washington, Bloomberg Businessweek:

One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said, “Give me $200,000 and 20 devices, and I’m your brand ambassador,” basically. And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, “This kid is a fad. He’s not going to last.” I said at the meeting: “This kid might outlive RIM.” Everyone laughed.

According to Forbes, Justin Bieber’s earnings is US$58 million as of June 2013. After weeding through all the financial mumbo jumbo it seems Blackberry on the other hand lost almost $1 billion according to Business Insider. Two of the reasons why BlackBerry is doing so poorly are: iPhones and Android smartphones. On a related note, I wonder what would happen if you add a Blackberry-like keyboard to the iPhone?





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