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The dis­play indus­try is rac­ing to launch more 4K×2K screen sizes and to mobi­lize pro­duc­tion in larger vol­umes, with even OLED 4Kx2K sets being demon­strated. Sony, LG, Samsung, and Sharp are all mov­ing for­ward with this tech­nol­ogy, along with other Japanese brands, the six lead­ing Chinese brands, and value-oriented brands such as Vizio and Funai. In addi­tion to ver­ti­cal inte­gra­tion by the major play­ers, mer­chant panel sup­pli­ers such as AUO and Innolux are work­ing with sev­eral man­u­fac­tur­ers on 4K×2K. Initial efforts in test broad­cast­ing and stan­dard­iza­tion are also underway.

It’s prob­a­bly more accu­rate to say the fourth quar­ter of 2013 will be the break­out quar­ter for 4K TV because that’s when more than a few of us will be able to afford one.