Paul Gagnon, Director for Global TV Research at NPD DisplaySearch:

OLED TV was promi­nently fea­tured dur­ing the pre­vi­ous two CES shows as the next-generation TV dis­play tech­nol­ogy, but the lack of mar­ket launch so far has caused sev­eral set mak­ers to start empha­siz­ing 4K×2K res­o­lu­tion TVs for pre­mium mar­ket segments.

Only LG and Samsung have pub­licly announced 55-inch OLED TVs and LG recently started tak­ing pre-orders for its 55EM9700. Panasonic, Sharp, Sony, Vizio, etc. don’t have large OLED dis­play man­u­fac­tur­ing capa­bil­ity at the moment and will need to pro­cure from either LG or Samsung if they want to start ship­ping in 2013. But I have a feel­ing both will use 100% of their sup­plies to feed their own branded TVs. Panasonic and Sony are not sit­ting still; they agreed to col­lab­o­rate on OLED TVs and is expected to ship OLED TVs in 2014. But for now if you’re not LG or Samsung what options are there? 4K LCD TV. This bat­tle will be fun to watch, until OLED gets to 4K.

Update 2013.01.06: David Pierce, The Verge:

At a small (for CES, any­way) event at the Mandalay Bay casino in Las Vegas, Toshiba has just taken the wraps off its TV lineup for 2013. It’s head­lined by the L9300 series of 4K TVs, which will be avail­able in 58, 65, and 84 inches.

4K, but no OLED.