via John Gruber. This is what the “don’t be evil” book­marklet does:

It looks at the three places where Google only shows Google+ results and then auto­mat­i­cally googles Google to see if Google finds a result more rel­e­vant than Google+.

Danny Sullivan thor­oughly explains how it works. And John Battelle explains the moti­va­tion behind it. I have been dili­gently work­ing at switch­ing away from all Google ser­vices, and this was the moti­va­tion I needed to com­plete my switch away Google.

• On August 08, 2011 I stopped using Google Reader.
• On August 09, 2011 I stopped using Google Feedburner.
• On August 10, 2011 I stopped using Google Analytics.
• On August 12, 2011 I stopped using Google Docs.

I have been for­ward­ing emails sent to my gmail.com address to my @me.com address. Eventually I will be able to shut down my gmail.com address. The last hold­out has been search­ing on Google. I ini­tially tried Bing, but I have con­tin­ued to use Google to search assum­ing it returned the most rel­e­vant results, but ever since hear­ing of Google’s uncom­pet­i­tive behav­ior I am giv­ing Bing another go. Ben Brooks is sug­gest­ing DuckDuckGo.