Apple Mind Map


When I look at this org chart, I feel as if I’m peering inside a brain. Apple’s brain. Obviously it’s not up to date: Steve Jobs is no longer CEO but is chairman of the board and Apple employee, Tim Cook is CEO, and Ronald Johnson left his post for a job at JC Penny. But the visual interconnected synapses are useful in understanding how Apple is organized. Now if we could animate this mind map over time…




The Spirit of a Start-Up. The Security of HP.


#1 PC maker in terms of unit sales. A US$40 billion company. Wants to spin off. But, in the future it might not be a PC millions of people might want to own first.




Apple iPad Ad: Learn





Streak 5 is no longer available.


Good bye streak 5

I don’t know about great; it was probably bumpy.




Xensation Cover, SCHOTT’s Answer to Corning’s Gorilla Glass


Schott xensation cover glass

SCHOTT: There are four types of Xensation cover glass. The Xensation Cover is for capacitive touch technology applications. German-based SCHOTT uses a microfloat process to manufacture its alumino-silicate Xensation Cover glass. Like Corning’s Gorilla Glass, Xensation Cover is resistant to breakage and scratches when chemically toughened.




Half Life


half_life_bw.jpg

Half Life, by Michael E. Long, photographed by Peter Essick, National Geographic, July 2002:

Invisible radiation intense enough to kill in minutes emanates from 11.9 tons of spent nuclear reactor fuel, confined in steel cylinders behind glass walls at a government facility in Idaho. The United States is seeking a permanent repository for such dangerous wastes–just part of the U.S. nuclear disposal problem.




Apple Mothership


Apple cupertino campus 2

The City of Cupertino released four PDFs: Intro, Site Plan & Landscaping, Floor Plans, Renderings.




Min: A Brand Spanking New Theme, From The Ground Up





Header


I’ve removed it. It was redundant. It took up valuable pixels. I couldn’t quite get complete control over it. So it’s gone.

Redundant. My thinking was the browser title bar shows that you’re at DisplayBlog. The URL bar also shows http://www.displayblog.com. So the header, which was just the DisplayBlog text, as an indicator of where you are was redundant.

Then there’s the space issue. The header was taking up space. Space that could be used for more content. I have a 1920×1200 display, but some of you out there have less vertical pixels. So I hope getting rid of the header and pushing up the content helps to get right to the content.

Control. Another issue was the header text being displayed differently in browsers. Yesterday I was at my friend SooSang’s house. He has Windows XP and was running the Chrome browser. The DisplayBlog logo was italicized. That was weird. The size and alignment in Mobile Safari is wacky, too. It’s probably me. I’m no expert in HTML or CSS and was likely not using the best conventions to size and align the header text, but this was another reason to think about getting rid of the header altogether.

Now I had a different problem.

Most of DisplayBlog is just one level deep, meaning when you click on the post title you get to the full post. Press the Back button on your browser and you’re back where you are. But what if you searched for, say TouchPad, clicked through to a few articles and then wanted to go back Home. Before, with the header, you just clicked on DisplayBlog. Now what do you do?

I added the Home text link in the footer. It’s small, doesn’t take up more vertical pixels, and in the occasion you need to get back Home, it’s there. (Update: Usability wise putting the Home button in the footer wasn’t ideal. I couldn’t even get used to it. So I moved the Home and RSS links to the top left by adding a very thin column. The content still starts from the very top and navigation is improved. Hope you like it.)

I know change can be difficult especially when we’ve gotten used to do things a certain way. Almost all well-designed websites have a nice logo, text, or both you click to get back home. So not having that convenient link will be at first weird. But my hope is that the absence of the header will help you get to more of the content and faster.

I’ve quoted Antoine De Saint-ExupĂ©ry before and I think it’s applicable here:

Perfection is not when there is no more to add, but no more to take away.

There have been significant milestones at DisplayBlog in terms of the overall design. I’ve flip-flopped on fonts, number of columns, ads or no ads, etc. but the overarching concern is to get rid of distractions between you and the content. I have on several occasions prematurely declared that there was nothing more to take away on DisplayBlog. So I won’t make that mistake again today, but I think we’re getting close.

Update: As you can see, with the new Min theme that I developed from the ground up, the DISPLAYBLOG text and home link with space on top and bottom has reappeared. I’ve had some complaints. And their complaints were valid. The main concern was: all of us are accustomed to having a large easy-to-click logo somewhere around the top of the page to get back home. When I deleted that link, I had lost sight of why I am moving toward minimalism on DISPLAYBLOG. The why is to make the overall experience on DISPLAYBLOG pleasurable by getting rid of all necessary distractions. And in hindsight getting rid of the home link on top made it unpleasurable and a distraction because now you had to figure out how to get back home. It’s an important lesson learned. And I thank you readers for being patient as I go through this long, continual process.




Japan Display K.K.


Bloomberg:

Sony Corp. (6758), Toshiba Corp. (6502) and Hitachi Ltd. (6501) agreed to divest their liquid-crystal display businesses to a government-backed fund amid mounting competition from South Korean and Taiwanese producers.

Innovation Network Corp. of Japan (INCJ) will own 70% of Japan Display K.K. after an investment of ¥200 billion. Sony, Toshiba, and Hitachi will divide up the remaining 30%. Japan Display will use the infusion of capital to construct new display production facilities.




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DisplayBlog is written and produced by Jin Kim. Subscribe via RSS.