LG: The 9.8-mm thin LG-E730 or Optimus Sol smartphone sports a 3.8-inch Ultra AMOLED display. The Ultra AMOLED integrates the touch panel into the display enhancing visibility by reducing reflections and refractions. LG’s Optimus UI 2.0 feature black menu backgrounds reducing OLED power consumption by 20-30%. The Optimus Sol will be available in Europe in mid-September.