Apple Flattens Flash Memory Prices

November 30, 2009

Apple is accused of order­ing more flash mem­ory chips than the amount the com­pany will actu­ally use. Because Apple is a com­pany with a healthy appetite for flash, the company’s actions can flat­ten prices. Apple uses flash for a vari­ety of prod­ucts: iPhone, iPod touch, iPod nano, iPod shuf­fle, and is an option on MacBook Pro note­book PCs. Flash sup­pli­ers in South Korea, Samsung and Hynix, pro­vide chips to Apple. Bad Apple! But, not really. Flash mem­ory as well as other types of semi­con­duc­tors includ­ing LCDs go through a supply-demand cycle. It might be that Apple is sim­ply pro­tect­ing itself from a poten­tial short­age of flash. Source: The Korea Times via MacRumors