What is the most pop­u­lar flat panel dis­play (FPD) TV size in the US? FPD TV would include both plasma TVs, LCD TVs and OLED TVs. According to DisplayBlog’s Monthly Flat Panel Display Tracker the most pop­u­lar size, by a pretty good mar­gin, is 32″. In March, 32″ FPD TVs cap­tured a 18.8% unit mar­ket share. 32″ FPD TV’s unit mar­ket share has steadily climbed since October.

The 46″ FPD TV size looks quite inter­est­ing. It closely trailed 32″ for a while and then cap­tured the top spot in January but has been expe­ri­enc­ing a rapid decline in February and March.

52″ FPD TV mar­ket share has been steadily grow­ing and main­tained #3 until February. In March, 40″ FPD TVs expe­ri­enced a surge to the #2 spot, over­tak­ing 52″.

Market share for 42″ FPD TVs has steadily declined since December but is still #5 over­all. So what are the top brands for 32″ FPD TVs?

The top 5 brands for 32″ FPD TVs that sold through the US from October 2008 to March 2009 is Westinghouse Digital. These guys expe­ri­enced rapid growth and took the top spot in February and March. In March, Westinghouse Digital cap­tured 29.3% share of 32″ FPD TV unit sales.

Samsung was the #2 brand for 32″ FPD TVs. Samsung’s 32″ FPD TV share has been steadily drop­ping since November but seems to have turned a cor­ner in March. Samsung was the #1 brand for 32″ FPD TVs in November and December.

Sony has been in free fall since November. It did cap­ture the top spot in October but now has fallen below Toshiba in the 32″ FPD TV cat­e­gory and sits at #4. Toshiba has been steadily increas­ing its share, over­took Sony in February and has taken the #3 spot in March. LG is a dis­tant #5 but its 32″ FPD TV mar­ket share has been quite steady and is slowly rising.

Sharp is miss­ing from the top 5. Sharp has been quite pop­u­lar with a 11.0% mar­ket share of 32″ FPD TVs in October and has beaten LG four out of the last six months but in March fell below LG and so is out­side of the top 5. Next is a detailed brand analy­sis in the 40″ FPD TV segment.

There really are only three brands com­pet­ing in the 40″ FPD TV size seg­ment in the US: Samsung, Toshiba and Sony, in that order. For 40″ FPD TV seg­ment, which is the sec­ond most pop­u­lar size, Samsung unsur­pris­ingly leads with a dom­i­nant 48.4% unit mar­ket share. Its unit mar­ket share has slowly declined since October but seems to have regained some strength in March.

Toshiba has been grow­ing mar­ket share in the 40″ FPD TV seg­ment quite rapidly and over­took Sony in December. Sony is #3 and has steadily expe­ri­enced a decline in its mar­ket share for 40″ FPD TVs.

Source: DisplayBlog’s Monthly Flat Panel Display Tracker